Privacy Policy


This privacy policy sets out how LUME uses and protects any information that you give LUME when you use this website. LUME is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. LUME may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Responsible for collecting, processing and storing your personal information for this website is Lume Company s.r.o.. For any questions regarding your personal data or if you believe that any information we are holding on you is incorrect or incomplete, please refer to:.

Lume Company s.r.o
Dubská 915, 272 01 

Kladno, Czech Republic.



We collect information about you in order to offer you our products and services as well as providing you the best possible customer experience. Following is a breakdown of the personal data we may collect

2.1 Customers buying a product

  • First name
  • Last name
  • Address information
  • Telephone number
  • Order information
  • IP address
  • Website visit behaviour
  • Eyewear prescription document
  • Email address (only for customer satisfaction survey)

2.2 Customers signing up for newsletter

  • Email
  • IP-address
  • Website visit behaviour

2.3 Customers interacting with our support channels

  • First name
  • Email address
  • IP address
  • Facebook account information
  • Other information provided by customer in order to resolve the issue


Data protection is very important to us. We don’t collect more data than needed and by no means sell data to third parties. Below are the reasons why we collect your data:

  • In order to offer our products and services to our customers
  • To be able to resolve any issues with our products or services
  • To improve our products, services and online experience
  • To inform about product releases, special offers etcetera through email and social media retargeting.
  • To prevent fraud


cookie is a small file which asks permission to be saved in your computer’s browser. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. Cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

4.1 Cookies we collect

Below are the cookies we collect, what information they store and how we use them.


We have placed a facebook pixel on our site in order to serve you with tailored advertisements based on your website activity. The information may also be used to record how many times you have been served and ad and prevent that the same ad is showed to you repeatedly. Further information concerning Facebook advertising can be found in the data policy and the terms of service of Facebook Inc.

Google Analytics

We use Google Analytics to track user behaviour on the website. The data we collect using Google Analytics helps us understand which pages our users’ do and don’t find interesting, which products are popular and so on. We use this data to improve the overall user experience as well as resolve any potential bugs on the website. For more information about Google’s privacy policy, please follow this link.


You may choose to restrict the collection or use of your personal information in the following ways:

5.1 Email

If you have previously signed up for our email newsletter, you may change your mind at any time by writing to or emailing us at or click unsubscribe at the bottom of the email.

5.2 Cookies

You have the right to enable, disable or clear cookies or any other site analysis at any time. Please follow any of below links:

5.3 Google Analytics tracking

You can opt out of all Google Analytics site tracking by following this link.

5.4 Facebook tracking

To control the ads you see based on your activity off of facebook, please follow this link.